13th
. . if you’re into all this 2.0 stuff, you are still way, way, way ahead of the curve.
The FORTUNE 500 marketers I spoke with yesterday are asking very basic questions.
* Should we blog?
* Who in our company should we ask to blog?
*How do we train them about what is or is not appropriate?
* Should we pay attention to bloggers?
* How can we determine which bloggers to monitor and respond to?
* Should we moderate comments, if we start a blog?
* How often should we post to a blog?
*How long should a post be?
Nobody’s asking me about Second Life. No one is curious about how-to use RSS to spur community-building. As excited as I am about the potential to use “social surfing” tools like Trailfire to augment PR practices, it’s just not on the radar screen.
Twitter? Whaddat?
