Apr
12th
Thu
12th
Business as usual is almost always lousy marketing, because there isn’t a lot of room for growth. The opportunities kick in when an external force requires a brand new story, when consumers are choosing to pay attention because they’ve got no other choice. It’s easy to argue against change. It disheartens shareholders and even employees. But external change is the most likely lever of growth, because it puts you back on the agenda of attention.
